About RARA Electronics LLC

FACTS AT A GLANCE

Year Established: 1989

CEO: Kim Sang Gon

Employees: 60

Address: 100B-11L, 138 Cheongneung-
daero 410beon-gil,
Namdong-gu, Incheon

Business sector: Manufacturing and export of automotive and industrial resistors, import and sales of high-precision, high-reliability resistors and measuring instruments

Products: Automotive resistors, metal-clad resistors, current detection resistors (shunts), wire-wound resistors, precision resistors, thick-film resistors, heaters, etc.

The RARA Electronics LLC Method

SOLID LEADERSHIP

"The leadership team at RARA Electronics brings decades of combined experience in resistor design, manufacturing, and global supply chain management. With deep roots in both industrial and automotive markets, our leaders have built RARA into a trusted name across four continents — driving innovation, maintaining the highest certification standards, and delivering reliable solutions to some of the world's most demanding engineering teams. Their commitment to quality and customer partnership is at the core of everything RARA does."

TEAMWORK

"At RARA Electronics, our greatest asset is our people. From our engineers on the factory floor to our global sales team, every member of the RARA family shares a commitment to precision, reliability, and getting it right the first time. We collaborate across borders and disciplines to solve complex resistive challenges — bringing together decades of expertise, a culture of continuous improvement, and a shared pride in the components that power the world's most critical systems."

RESEARCH

"Innovation is in RARA's DNA. With numerous patents to our name and decades of continuous development, our research and engineering teams are constantly pushing the boundaries of what resistive technology can achieve. From high power industrial applications to the precise demands of automotive and medical electronics, RARA invests in the science behind every component — ensuring that our products not only meet today's standards but anticipate tomorrow's challenges. It's this commitment to research that keeps RARA at the forefront of a rapidly evolving industry."

GLOBAL PARTNERS

"RARA Electronics has built lasting relationships with some of the world's most respected companies — including Tesla, Siemens, Rockwell, Toshiba, LG, and GM. These aren't just client relationships; they are true partnerships built on trust, technical excellence, and a shared commitment to quality. With customers across North America, Europe, and Asia, RARA understands the demands of global supply chains and the importance of consistent, certified components that perform in any environment. Wherever innovation is happening, RARA is proud to be part of it."

GOALS

"At RARA Electronics, our goals are as precise as our components. By 2030, we are committed to becoming the world's most competitive industrial resistor manufacturer — not just in output, but in innovation, quality, and customer partnership. We are actively expanding our footprint in the electric vehicle, hydrogen energy, and advanced automotive markets, building on decades of certified expertise to meet the demands of tomorrow's most critical technologies. Every patent filed, every certification earned, and every partnership formed brings us one step closer to that vision — a world where RARA is the name engineers trust, everywhere."